This thing called e-newsletter

Do I really need it?

This morning on the Grow Your Business WhatsApp group I asked group members to ask question around their most pressing marketing need and a member asked the purpose of e-newsletter. So I will try today to put together what other business owners have done in the past on the internet.

What is e-newsletter? e-newsletter is a powerful marketing and communication tool regularly developed and distributed by businesses based on topics that interest customers. They have various useful functions such as: effective way to maintain contact, used to promote products, services or events, reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value.

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