In the course of creating marketing materials, designing logos, refreshing or redesigning logos, for entrepreneurs and businesses, I’ve seen all sort of logos. I admit if I were not a design consultant perhaps I would have been as guilty as you. Here are 7 logo design mistakes no entrepreneur should make.
- Depending on the logo designer create the logo without your input in the process. Why must you be involved…because you care more than anyone else about how your brand turns out. Who own the business idea? You or the logo designer?
2. Relying on business centers or amateur designer: You know this one let’s move on.
3. Having too many fonts: Logo design works best with a maximum of two fonts. Each typeface is different, and the viewer needs time to recognize it. Restricting the number of fonts to this number greatly improves the legibility of a logo design and improves brand recognition.
4. Requesting complicated, fanciful & overloaded design: Avoid excessive bevels, shadows, textures, filters. Remember what works on paper will not work on T-Shirts, mugs, social media etc. Keep it simple. You’ll be more memorable. A logo should be memorable, and one of the best ways to make it memorable is to keep things simple. Look at the corporate identities of Nike, McDonald’s and Apple. Each company has a very simple icon that can easily be reproduced at any size.
5. Turning your logo to a colour pallet: Try to stick to one font-style (maximum of two) in your logo design.
6. Asking for excessive input: Involving a whole clan learn to keep the design pure and clean by only involving those who absolutely need to be involved in the design process.
7. Not looking beyond the paper: I realized how often people design logos without taking into consideration their future use. Be sure to deign your logos with the intent that they can be used on the internet, in print, on a street sign, embroidered on a backpack, and screen printed on a t-shirt.
BONUS: Always ask your Logo Designer to save your logo in these various file formats-CorelDraw, PDF, PNG… for more details, read up the 5 key things to get from your logo designer
What other common mistakes would you add to this list?