Because your LOGO needs a refresh!
Coca-Cola and BMW and of recent Google have made minimal changes. Yes minimal, some gradient here or drop of flat colour there can go a long way. You can keep a good logo relatively the same, but don’t be afraid to give it some polish. Logo makeover redraw, repair, polish…It is usually an update done to maintain visual continuity.
You have a logo, but something’s just not right. perhaps the fonts or the logo is blurry when reproduced on paper. The colors are slightly off. Here are 7 reasons why your logo need a MAKEOVER!
1. You can’t resize your logo without it becoming pixelated or blurry: Your logo needs to look great on everything from a pen to a billboard. If you only have your logo in .jpg, .gif or .png formats, your options are very limited. A vectorized file format will remain sharp and clear at any size.
2. The nature of your business has changed since your logo was designed: Businesses evolve over time. If your core business has changed since your logo was originally created, it may no longer communicate or connect with your target audience.
3. Your logo doesn’t reflect where you want to be in five or 10 years: The logo no longer represent where you are headed. Don’t make the mistake of designing your logo based solely on where you are now, or it could quickly become outdated.
4. Your logo wasn’t created by a professional graphic designer: Perhaps you put something together at a business center when you just got started and now, you are saying “I need a professional graphic designer, who has the skill needed to create high-quality graphic; an understand of color and typography e.t.c”
5. You aren’t proud to show people your logo: Your logo is a visual representation of your business. It should reflect who you are as an organization. If you brand doesn’t look professional, you could be perceived as unprofessional yourself.
6. Your logo works well in print, but not online. Or vice versa: Your logo must translate well for all mediums and platforms. Plus, it should be effective when used in color as well as in black and white.
7. Your logo feels cliche or overused: You want your logo to be clever and creative, unique and one-of-a-kind. How many times have you seen a logo featuring puzzle pieces, a globe or swoosh? A generic logo won’t be memorable and won’t cut anything for your brand.
Share some other reasons why you might need a logo refresh.