When it comes to marketing your business it is important to make a good first and lasting impression. Your marketing materials represent you, your business, what you do, and how well you do it. The list of “DON’Ts” for how to create and use your marketing materials is extensive, but to narrow the focus I have gathered 7 deadly sins of marketing materials that you need to avoid like the plague.
Out-dated… or no materials: If you don’t have any other marketing collateral you absolutely need to have a business card, and or a website—both create an easy entry into your business. Make it easy for your potential clients to get a hold of you! Your tools must have correct and updated contact details, phone number, e-mail, social media accounts etc.