In the course of creating marketing materials, designing logos, refreshing or redesigning logos, for entrepreneurs and businesses, I’ve seen all sort of logos. I admit if I were not a design consultant perhaps I would have been as guilty as you. Here are 7 logo design mistakes no entrepreneur should make. Continue reading
Because your LOGO needs a refresh!
Coca-Cola and BMW and of recent Google have made minimal changes. Yes minimal, some gradient here or drop of flat colour there can go a long way. You can keep a good logo relatively the same, but don’t be afraid to give it some polish. Logo makeover redraw, repair, polish…It is usually an update done to maintain visual continuity.
You have a logo, but something’s just not right. perhaps the fonts or the logo is blurry when reproduced on paper. The colors are slightly off. Here are 7 reasons why your logo need a MAKEOVER!
1. You can’t resize your logo without it becoming pixelated or blurry: Your logo needs to look great on everything from a pen to a billboard. If you only have your logo in .jpg, .gif or .png formats, your options are very limited. A vectorized file format will remain sharp and clear at any size.
More often than not when I ask a client for their current logo, I’m provided with a file format that is less than desirable JPEG or scanned copy of business card or letterhead.
Whether you are printing high quality, adding a logo to a website, or inserting your company logo into a Word document, there are various file formats that should be used over the other. Take a close look at what to ask for Continue reading