More often than not when I ask a client for their current logo, I’m provided with a file format that is less than desirable JPEG or scanned copy of business card or letterhead.
Whether you are printing high quality, adding a logo to a website, or inserting your company logo into a Word document, there are various file formats that should be used over the other. Take a close look at what to ask for
CorelDraw/PDF: In other words, you can resize your logo as big or small as needed without compromising the quality of the logo. PDF is a format that anyone can view whether they have CorelDraw installed in their system or not.
JPEG: Although it cannot be scaled like the original CorelDraw but uses on the web due to their smaller file size, they load faster on the web and still look ‘sharp’ to the eye when viewed on a computer monitor.
PNG: This format renders your logo clean and clear of any for of background and makes it beautiful to use on any background without inteferance
Full Color: This should need no explanation. This way they don’t experience strange color issues when printing.
Black and Reversed Logos: A well designed logo should not only work in color but also in black and white (reversed-out) versions.
Logo Icons/Elements: If there are elements or icons in your design, they should be given to you seperated from the logo
Font: Names of the fonts used
Favicon: A favicon, or “little logo” that appears in the corner of the address on your website
Brand Guide or Manual: A brand style guide is the visual reference of your brand, it’s a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast.
Benefits: This will reduce the inconsistency level in your stationery and marketing materials. It will erase the need for vendors to start redrawing or recreating your logo.
Action plan: Ask your logo designer for your logo in different file formats
Have them saved on your computer, Google drive, email etc
If you don’t have access to your original logo file and the designer, why not consider a logo redraw? What is Logo Redraw? Let’s talk in the comment box
Share this with your friends…if you find this post helpful